Change the name. Seriously. The deals don't last all Friday. Since when is 5 AM until 10 AM or until noon or until 2 PM a whole day? The stores are open until late, am I right? I like to shop in piece and not have to fight through crowds to get things I want. For example, I am going for a simple exchange of one purse for another. And get a pair of boots that I want. And enjoy some Chipotle with a friend. And not have to worry about crowds because, according to the sale deadlines, it's all over before the time I usually go out shopping.